Lorenzetti 100 Years — Digital Agency

About the project

Lorenzetti 100 Years — Digital Agency

We were the digital agency of Lorenzetti's 100-year campaign, managing the company's on and off communication actions throughout 2023, with great results.

Celebrating the centenary of a brand so present in Brazilians' lives was a huge source of pride for our team.

In a consortium with the agency Spice Eventos, we were responsible for Lorenzetti's 100-year campaign, a pioneering company in its segment and part of the history of 75% of the Brazilian population.

Our mission was to bring a grand celebration to life, taking Lorenzetti's presence into the digital environment and beyond it, with an integrated, multichannel strategy that connected people, stories and generations.

Over a year of intense work, we delivered a complete ecosystem of activations. See below a bit of everything that happened!

We work end to end: we analyze the challenges and goals of your communication, build your project with well-established metrics and objectives, and make it happen with schedules and integrated management.

Social media campaigns, with influencer activations

Lorenzetti's Virtual Museum, divided into custom floors matching the milestones and innovations of the brand's 100 years

Official campaign Landing Page and Hotsite, with a Timeline telling the brand's story across its 100 years

Paid media campaign (Online)

Interactive filters on Instagram

Official campaign brand video, bringing out the brand's pride and emotional connection with Brazilians

Merchandising and out of home (OOH) media project

Content and activations for in-person events