Case studies/Integrated Marketing/Marketing Campaign — Fórum Eventos 2026
Fórum EventosMarketing Campaign — Fórum Eventos 2026
Notiva was the integrated communications agency for Fórum Eventos 2026, Brazil's most relevant event-innovation gathering, leading the campaign for the third consecutive year.
About the project
Marketing Campaign — Fórum Eventos 2026
Notiva was responsible for the Digital Marketing campaign of Fórum Eventos 2026, the country's most important event-industry gathering.
Fórum Eventos, hosted by Grupo Conecta Eventos, contributes to the market's development by generating knowledge on the most current, disruptive, innovative, and visionary topics. It is Brazil's most relevant event-innovation gathering, bringing together corporate and association event managers, congress organizers, and promotional marketing agency leaders, while enabling effective professional connections with the event's sponsors and supporters.
Following 2022 and 2025, we once again had the honor of signing the 2026 edition, taking part in the creation and execution of the strategic communication plan for the event's social media and website, paid media planning, email marketing dispatches, and real-time coverage throughout the two-day event — along with personalized, exclusive pieces for speakers and hosted buyers.
It is always an honor to partner with Grupo Conecta Eventos, a national reference in content production, relationship-building, and experiences for the events market, reinforcing the trust built through our work year after year.
Client
Fórum Eventos
Agency
Grupo Conecta
Year
2026
Service
Integrated Marketing
Category
Marketing
Project videos
Project images
Process
Challenge, Solution e Result
Challenge
Sustain and expand Fórum Eventos' digital presence for another edition, maintaining the quality and results that marked previous years, while covering the in-person event in real time and producing exclusive, personalized materials for different audiences — speakers, hosted buyers, and sponsors.
Solution
We structured a multi-platform strategy with complementary roles for each channel: Instagram as the audience relationship-building front, LinkedIn as the institutional channel for the industry's professional audience, and Facebook supporting paid media distribution. Coverage included real-time stories throughout the two-day event, and production included posts, videos, email marketing, and exclusive materials for speakers and hosted buyers.
Result
The campaign reinforced Fórum Eventos' role as Brazil's leading event-innovation gathering, with consistent audience growth across organic channels and strong paid media performance, driving qualified traffic to the event's official website. Once again, Notiva was proud to see Grupo Conecta Eventos' trust renewed for another edition.
Want a project like this for your event?
Tell us about the challenge and we will come back with a tailored proposal.