Case studies/Interactive Content/TikTok shop — Interactive Journey
TikTokTikTok shop — Interactive Journey
We recreated the TikTok Shop purchase journey in an interactive kiosk, bringing the app's shopping experience into a physical event space.
About the project
TikTok shop — Interactive Journey
For Marketing Network Brasil, we developed an interactive kiosk for TikTok together with agency Joia, faithfully reproducing the TikTok Shop purchase journey in a physical, offline format.
The project covered everything from defining the screen flow to the graphic production of each stage of the experience — TikTok-style video feed, product page, gift redemption, and closing screen — as well as the programming that made the whole interactive HTML content navigable, running locally on the kiosk.
The result was a brand activation that brought the audience closer to the TikTok Shop buying experience in a playful, tangible way, reinforcing the app's real visual identity and interface within the event environment.
Client
TikTok
Agency
Joia Comunicação
Year
2026
Service
Interactive Content · Brand Activations
Category
Content · Events
Project videos
Project images
Process
Challenge, Solution e Result
Challenge
Faithfully reproduce the TikTok Shop interface and shopping experience — including video feed, product page, reviews, and checkout — in a physical, fully offline format, while keeping navigation smooth and intuitive on an interactive kiosk.
Solution
We structured the entire journey into a screen flow (simulated feed, product view, gift redemption, and closing screen), with graphic production faithful to the TikTok Shop interface and interactive HTML programming, allowing the kiosk to run autonomously and navigably throughout the event.
Result
An immersive brand activation that accurately replicated the TikTok Shop experience, engaging Marketing Network Brasil attendees through an interactive purchase journey true to the original product.
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