Awards Videos (3D) — Folha Top of Mind 2024

About the project

Awards Videos (3D) — Folha Top of Mind 2024

Folha Top of Mind 2024

The largest brand recall awards in Latin America, gained even more impact and sophistication in 2024 with the use of 3D videos and immersive visual solutions. We were proud to take part in this milestone, developing the entire visual production in partnership with MCI Brazil.

The study, published by Folha de S.Paulo, has become one of the most respected barometers of the market, celebrated in a ceremony that brings together data, emotion and visual storytelling.

For the 2024 edition, we were responsible for creating visual materials that gave the event life and movement, highlighting each moment of the ceremony with high aesthetic quality and cutting-edge technology.

Run since the early 1990s by Datafolha, Top of Mind reveals, year after year, which brands Brazilians remember most across dozens of product and service categories.

3D videos developed specially for the ceremony, used in opening bumpers, corporate messages and exclusive content presenting the winners in each category.

Animated presentations (PPT), fully integrated with the event's visual identity, designed to create visual impact on the big screens and enrich the audience experience.

3D modeling of visual elements, which added depth, movement and a modern feel to the productions, giving the event's communication a premium look.

The 3D videos were one of the main highlights, delivering engaging visual effects that turned data and brand names into moving moments.

Folha Top of Mind 2024 showed how 3D videos can go beyond entertainment, working as a strategic tool to create unforgettable experiences at corporate events, where every detail helps build the memory that stays in the audience's mind and heart.