Interactive Quiz — Infield Takeda Convention 2022

About the project

Interactive Quiz — Infield Takeda Convention 2022

Our goal was to combine entertainment, learning and strategy, creating a tool able to deliver important content in a light, engaging way.

The interactive quiz was designed to reinforce key messages, build product knowledge and strengthen team spirit among employees, all with high performance and security.

The project's technical and strategic differentiators include:

Custom development, both online and offline, allowing the quiz to be used at in-person, hybrid or digital events, without depending entirely on an internet connection.

Lead capture built into the game flow, allowing participants to authenticate via CPF or email, keeping data secure and providing valuable information for post-event strategies.

Real-time ranking, encouraging healthy competition and keeping participants interested and engaged throughout the convention.

Real-time access to user data, allowing the Takeda team to track participant performance, assess the level of knowledge and make strategic adjustments if needed.

The result was a highly participative audience, motivated and connected to the company's strategic messages.

More than just entertainment, the interactive quiz created for Takeda proved to be a powerful communication tool, turning technical information into knowledge absorbed in a fun way.

This case shows how interactivity can be essential at corporate events, combining learning, engagement and technology to strengthen the bond between employees and brand.