Case studies/Brand Identity/Complete brand creation - Luxesonic (Hong Kong)
LuxesonicComplete brand creation - Luxesonic (Hong Kong)
Creation of visual identity, packaging, website and communication materials for Luxesonic, a Hong Kong company operating in Latin America
About the project
Complete brand creation - Luxesonic (Hong Kong)
Notiva, together with Chamer & Co, created the complete visual identity of Luxesonic — beauty and home products brand of High World International Limited (Hong Kong) that now arrives in Brazil and Latin America.
The project involved building the brand from scratch: logo, visual system, color palette and typography, applied to the packaging of the four product lines (Aura, Flow, Aero and Helix), stationery and communication materials.
The delivery also included the institutional website, in three languages (Portuguese, English and Spanish), presenting the brand's positioning — "transform the ordinary into the extraordinary" — and the complete product catalog, in addition to the visual direction used today in Luxesonic's social networks.
Client
Luxesonic
Agency
Notiva
Year
2025
Service
Brand Identity
Category
Marketing
Project videos
Project images
Process
Challenge, Solution e Result
Challenge
Building a brand identity from scratch for a Hong Kong-based premium tech company that needed to enter the Latin American market with a consistent look on multiple fronts at once: physical packaging of four product lines, multilingual website, and social media — communicating sophistication and technology, without looking like a generic e-commerce brand.
Solution
The Notiva + Chamer & Co union developed the complete visual identity of Luxesonic — logo, graphic system, palette and typography — and applied this system to the packaging of the Aura, Flow, Aero and Helix lines, to the brand's stationery and to a trilingual institutional website (PT/EN/ES), with product presentation, brand positioning and contact, ready to support the arrival of Luxesonic on the market.
Result
Luxesonic has gained a solid and coherent identity in all customer touchpoints — packaging, website and social networks — aligned with the positioning of "extraordinary technology within everyday reach". The brand has an active digital presence and is growing its presence in Brazil.
Want a project like this for your event?
Tell us about the challenge and we will come back with a tailored proposal.