Custom Game — Abbott Memory Game

About the project

Custom Game — Abbott Memory Game

The project was designed to bring together entertainment and marketing goals, creating an experience that is fun and, at the same time, efficient for the audience.

The format chosen for the custom game was a memory game, adapted to the brand's visual identity, to reinforce product recognition and create a playful moment of interaction. All design and programming were built from scratch, ensuring a solution tailored to Abbott's needs.

Among the project's technical and strategic differentials, the highlights are:

A solution that brings together technology, creativity and strategy, proving that games are not only entertainment, but also effective tools for communication and relationship building.

Lead capture built into the game flow, with registration fields for CPF and email, allowing secure authentication of participants and feeding the brand's database.

Option of on-line and/or off-line development, allowing the game to run both in virtual environments and at in-person activations, without depending exclusively on a constant internet connection. Rules defined in code, allowing quick adjustments to the game mechanics, such as number of attempts, time available and criteria for scoring or prizes.

Real-time ranking, encouraging healthy competition and keeping the audience interested in climbing the leaderboard.

Real-time access to participant behavior, providing strategic data for immediate evaluation of the campaign and future decision-making.

The memory game created for Abbott shows how a custom game can be a powerful tool to turn promotional campaigns into memorable experiences, increase time spent interacting with the brand and generate qualified data for marketing.