Custom Game — Winston Word Search

About the project

Custom Game — Winston Word Search

Custom game - Winston Word Search

In a word search challenge built with 3 themed rounds tied to soccer, during the 2022 World Cup, we turned a classic game into an innovative digital experience, one that was both fun and functional for the marketing goals.

The whole game was designed to work Winston's visual identity, strengthening the brand's presence in the audience's mind and creating a playful, positive connection.

More than just playing, participants were invited to interact with Winston's values and universe in a fun and memorable way, establishing the custom game as a powerful resource in the brand's communication.

Lead capture built into the game, requiring participants to authenticate via CPF or email, keeping data secure and building a qualified base for future marketing actions.

Custom development, online and/or offline, allowing the game to be used in physical activations, in-person events or digital campaigns, with full flexibility to run even in environments with limited connectivity. Real-time access to user data, offering immediate insight into engagement, performance and audience behavior during the activation.

Real-time ranking, creating healthy competition among participants and encouraging more time spent in the game, as well as making it possible to award the top scorers.

Rule settings via code, allowing game parameters to be customized, such as time to find words, number of attempts and difficulty levels, adapting the challenge to different strategies and audience profiles.

Winston's custom word search showed how a game can go far beyond entertainment: it became an effective tool to attract the audience's attention, increase brand engagement and generate strategic data for marketing.