The Wall Game — Binance Roadshow 2024

About the project

The Wall Game — Binance Roadshow 2024

At Binance Roadshow 2024, we were responsible for the development of an interactive game that brought dynamism and high attractiveness to the brand's booths.

In an activation carried out in partnership with the agencies Biobots and Studio Foco e Luz, we developed an interactive game inspired by Plinko, a visually striking game with simple rules, perfect for in-person activations.

How does it work? The participant drops a virtual chip from the top of a wall full of pegs, and it travels a random path until it lands in one of the slots at the base, each one representing a different prize or score.

Custom-built game, with design and interface fully aligned with Binance's visual identity.

Rule configuration via code, allowing quick adjustments to prize criteria, number of attempts and game dynamics.

We turned this classic, familiar game into an exclusive digital experience for Binance, fully customized to the brand's universe and suited to the dynamics of in-person events.

The result was an interactive game for events that not only attracted and entertained the audience, but also strengthened Binance's presence at events in the crypto universe, delivering technology, customization and a memorable experience.