Notiva > Events > Interactive Content > Custom Game – Abbott Memory Game

Custom Game - Abbott Memory Game

For Abbott, we developed a custom game focused on engagement, interactivity and strategic data collection.

The project was designed to unite entertainment and marketing objectives, creating a fun and, at the same time, efficient experience for the public.

The choice of the custom game format was a memory game, adapted to the brand's visual identity, to reinforce product recognition and create a playful moment of interaction. All design and programming were created from scratch, ensuring a solution tailored to Abbott's needs.

Among the technical and strategic differences of the project, the following stand out:

ClientAbbott
AgencyMCI Brazil
ServicesEvent Games, Interactive Content

A solution that combines technology, creativity and strategy, proving that games are not just entertainment, but also effective communication and relationship tools.

  • Lead capture integrated into the game flow, with registration fields for CPF and email, enabling secure authentication of participants and feeding the brand's database.

custom game - abbott
  • Development option online and/or offline, allowing the game to be played both in virtual environments and in face-to-face activations, without relying exclusively on a constant internet connection.
  • Rule definitions via code, allowing quick adjustments to game mechanics, such as number of attempts, time available and criteria for scoring or rewards.
  • Real-time ranking, stimulating healthy competition and maintaining the public's interest in achieving better positions in the rankings.
custom game - abbott
  • Real-time access to participant behavior, providing strategic data for immediate evaluation of action and future decision-making.
custom game - abbott

The memory game created for Abbott shows how a custom game can be a powerful tool for transforming promotional actions into memorable experiences, increasing the time of interaction with the brand and generating qualified data for marketing.

Notiva > Events > Interactive Content > Custom Game – Abbott Memory Game