Celebrating the centenary of a brand so present in the lives of Brazilians was a source of great pride for our team.
In consortium with the agency Spice Eventos, We were responsible for the 100th anniversary campaign of Lorenzetti, a pioneering company in its segment and part of the history of 75% of the Brazilian population.
Our mission was to bring a grand celebration to life, taking Lorenzetti's presence to the digital environment and beyond, with an integrated and multichannel strategy that connected people, stories and generations.
Over the course of a year of intense work, we delivered a complete ecosystem of activations. Check out a little bit of everything that happened below!
Some of the campaign numbers:
We operate from end to end: We analyze the challenges and objectives of your communication, we build your project with well-established metrics and objectives and we make it happen with schedules and integrated management.
Social media campaigns, with actions with influencers
Lorenzetti Virtual Museum, divided into personalized floors corresponding to the milestones and innovations of the brand's 100 years
Official campaign landing page and hotsite, with a timeline that tells the story of the brand throughout its 100 years
Paid Media Campaign (Online)
Interactive filters on Instagram
Official institutional video of the campaign, highlighting the brand's pride and emotional connection with Brazilians
Merchandising and out of home (OOH) media project
Content and activations for in-person events
