The XNUMXth edition of the Top of Mind, Latin America’s largest brand-recall survey, became even more impactful and sophisticated in XNUMX through the use of XNUMXD videos and immersive visual solutions. We were honored to contribute to this landmark moment by delivering the full visual production in collaboration with MCI Brazil.
Published by FSP, this study has become one of the most respected indicators in the market—an event that merges data, emotion, and visual storytelling.
For the 2024 edition, we were responsible for crafting visual materials that embody both dynamism and aesthetic excellence, bringing each moment of the awards ceremony to life with cutting-edge technology.
Held since the early XNUMXs by Datafolha, Top of Mind reveals, year after year, the brands most remembered by Brazilians across dozens of product and service categories.
Key Deliverables:
3D Videos developed specifically for the ceremony, utilized in opening vignettes, institutional segments, and exclusive content introducing each category's winners.
Animated presentations (PPT), fully aligned with the event’s visual identity, designed to enhance screen displays and elevate the audience experience.
3D Modeling of visual elements, adding depth, movement, and a modern feel to the presentation, thereby giving a premium touch to the event’s communications.
Impact & Significance: The XNUMXD videos stood out as highlight features, transforming brand names and data into compelling, immersive moments.
Top of Mind XNUMX demonstrated that XNUMXD visuals go beyond mere entertainment—they serve as strategic tools at corporate events, where every detail helps craft memories that endure in the minds and hearts of the audience.
